50% REDUCTION IN SKU COUNT
While products are “live” in the market, we continuously monitor and analyze their performance (both from a commercial and consumer perspective) to identify ways to improve. When a product isn’t performing, we try to improve its performance in a variety of ways. If those efforts don’t bear enough fruit, we don’t hesitate to discontinue the product and focus our efforts elsewhere. This approach has been key to our rationalization efforts, which have reduced our active SKU count by nearly half over the past 3 years, from 6,589 to 3,300.