We are a mission-driven organization. Our people are inspired and guided by our mission, which is:
To nourish human connection by inspiring joy for every chef — one cooking innovation at a time. (If you cook, you are a chef.)
This mission is evident in:
- Our products, which are more innovative and inspire more joy . . .
- Our marketing activities, which target a wider range of consumers both geographically and socioeconomically and, again, inspire more joy . . .
. . . than at any point in our company’s history. That’s no accident — our people actively use our mission as a “filter” to guide our priorities and decision-making in product, marketing, and overall company strategy.