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We are a mission-driven organization. Our people are inspired and guided by our mission, which is:

To nourish human connection by inspiring joy for every chef — one cooking innovation at a time. (If you cook, you are a chef.)

This mission is evident in:

  • Our products, which are more innovative and inspire more joy . . .
  • Our marketing activities, which target a wider range of consumers both geographically and socioeconomically and, again, inspire more joy . . .

. . . than at any point in our company’s history. That’s no accident — our people actively use our mission as a “filter” to guide our priorities and decision-making in product, marketing, and overall company strategy.