Prestige Sponsors new ITV show “Secret Chef”

Meyer Group is pleased to announce that Prestige will be the main sponsor of a new prime time, ITV show ‘The Secret Chef’ which will launch in early 2017.

The ‘Secret Chef’ helps turn kitchen zeros to family heroes! Each episode will see a different professional chef training a cooking novice, who will be shown the tricks of the trade at their restaurant. The show finishes with the chefs helping their protégés to prepare a gourmet meal for their loved ones.

As the main sponsor, Prestige will have bespoke sponsorship idents at the beginning and end of each ad break, giving multiple opportunities for Prestige to communicate with the audience.

In addition to the main TV show, Prestige will also underpin this with a digital campaign, supporting the sponsorship with an omni channel strategy that spans across social media, email marketing, digital marketing and retargeting.

Managing Director, Paul Wright commented; ‘This is a huge coup for Prestige and highlights our commitment for the brand in 2017 by communicating across all mediums to our core target consumers.’

We’re excited to announce that Prestige will also be back on TV in a traditional advertising format in late spring.

For further information, please contact the Meyer Press Desk – or call 0151 482 8015.