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As a company, we have shifted our priority and focus from retail buyers to consumers. The user experience is a critical consideration when we develop consumer-facing products, communications, and services. True to our core value of Customer Satisfaction, we deeply understand our users’ needs and pain points — even the ones they don’t tell us about. We leverage consumer and market insights (CMI) as a way of making better decisions and crafting more powerful narratives in everything from product development and creative development to go-to-market strategies and tactics.