FINANCE

FOCUS ON NET RETURN

Financial discipline has been infused into all aspects of the business where investment is signicant and returns are variable. It is now second nature for our people to estimate the ROI on everything from online advertising spend to large capital investments. When an investment yields immediately positive net returns (such as online ads that drive more attributable contribution margin dollars than the ads themselves cost), we recognize the net-positive impact to our bottom line and don’t hesitate to plow more money into it, even if it wasn’t originally budgeted.